Lego Buying Season Is Almost Over
It’s the most wonderful time of the year
Black Friday/Cyber Monday has come and gone and we are approaching the final stretch of 2025. We saw some great sales over the last month. Some sales were better before Black Friday and some were better this week.
While there will still be sales on Lego between Black Friday and Christmas, the sheer numbers will be less compared to Black Friday/Cyber Monday.
Whether you are a collector or investor, there were some great opportunities to acquire sets from your wishlist at great prices. If your wishlist is extensive and diverse, I’m sure there are still sets you need to obtain that have not been on sale. If that set is scheduled to retire at the end of the year, it may be time to bite the bullet and purchase them now. There is always a chance Lego sets sell out before the end of the year. If you buy said set and it then goes on sale, most retailers have a price match policy that will honor the lower price.
How did you fare on acquiring sets on your wishlist? Specifically, wishlist sets that retire at year's end?
Many sets scheduled to retire at the end of the year are listed as “sold out” on Lego.com with less than a month to go before the official retirement date.
Are they gone for good?
Or will there be stock leftover into 2026?
That’s the rub with Lego. We never have the answers to those questions. We never know if there will be a late year reprint that will have inventory lingering many months into 2026.
While one of your wishlist sets may no longer be available from Lego.com, I guarantee it is not gone forever. Many sets are available long after retirement on the secondary market on sites like Brick Link, Amazon, Walmart, and eBay. You may even find retired sets in Lego themed retail stores such as Bricks & Minifigs.
As we all know, retired Lego sets on the secondary market almost always appreciate in value above MSRP.
What that means for you is to buy those sets retiring at the end of the year so you don't have regrets a year or two from now and be forced to pay aftermarket prices.
If you did a poor job planning your Lego buys this year but are interested in learning how to plan for next year, check out my previous blog post on how to become a smart, educated, and savvy collector.
That's a wrap for this week. Do your homework and go find those deals. Most importantly, don't forget to enjoy the building process of your Lego sets and not focus too heavily on the price. After building a set, I typically find myself saying it would have been worth building at any price.
Until next time AFOL’s….